- Focus on the visuals. Keep the layout clean, keep text and other distractions out of the way, and always keep your products centre stage.
- Create your lookbook with your target market in mind.
- Plan the structure with care.
- Design a lookbook that looks fantastic in print.
- Don't settle for DIY.
Keeping this in consideration, what should a lookbook include?
The pages you need to include:
- An introduction page. Your introduction page should inform viewers of the theme of the lookbook.
- A single photograph model page. Make sure your lookbook includes at least one page with a single photograph of a model, flaunting your products.
- A product-focused shot.
- A group shot.
Secondly, how many pictures does a lookbook have? Try not to include more than two images per page as it might start to look cluttered. This is also a good time to start writing a description of each group. Even though lookbooks don't have as much information as line sheets, they still contain written information on each garment.
Besides, how do I start a lookbook?
How to make a lookbook
- Choose a lookbook template or start from scratch.
- Make sure you have professional, original photography.
- Add product information & details.
- Publish your lookbook online, download or print it.
- Spread the word.
What is the purpose of a lookbook?
The purpose of a lookbook is to convey a brand or designer's latest collection in a flattering, marketable light. For traditional fashion companies, the lookbook would be given to buyers of major fashion retailers to (hopefully) impress them enough to carry the new line.
