As AdAge details, Arby's has changed the tagline “Slicing up freshness” to “We have the meats.” It is explained that although Arby's has an older customer base, it wants to continue to build on its customer base by appealing to the Millennial generation, and the slogan change is intended to help accomplish this aim.
International GrowthThere are more than 6,500 Wendy's® restaurants currently in operation in the United States and 29 countries and U.S. territories worldwide. New market expansion and further development within existing markets will continue to be dominant drivers of Wendy's worldwide strategy over the coming years.
The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter, Melinda Lou "Wendy" Thomas. This is the first logo that was only used for the first restaurant.
Clara Peller, the diminutive and demanding octogenarian who made “Where's the beef?” a national cry for quality that spilled over from the hamburger grill into the political frying pan, died Tuesday at her home in Chicago. She was believed to be 86. Peller for several years, said, “She died in her sleep.”
Instead of telling him the location of the beef, they went in a different direction. The restaurant posted, “Sir, this is an Arby's.” To clarify, “Where's the beef” was a phrase made popular by the fast-food chain Wendy's in the '80s. Meanwhile, Arby's is known for their catchphrase, “We have the meats.”
Adios, "Think outside the bun," hola, "Live mas." It is meant to signify a move from the idea of "food as fuel" to food as experience and lifestyle.
The top advertising slogans of all time are:
- Nike – Just Do It.
- Apple – Think Different.
- Wendy's – Where's the Beef?
- Coca-Cola – Open Happiness.
- L'Oreal – Because You're Worth It.
- M&Ms – Melts in Your Mouth, Not in Your Hands.
- De Beers – A Diamond is Forever.
- Wheaties – The Breakfast of Champions.
Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way." The chain says the new tagline will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night. The line made its first appearance in an online video last month.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
Before I walk you through a step-by-step process to create your tagline, here are a few quick tips to keep in mind:
- Keep It Simple. Most successful slogans are only 3-6 words long and get the point across without much thought.
- Give It Meaning.
- Clarity Is Key.
- Focus On The Benefits.
- Tell A Story.
Apparently the Jack in the Box slogan "we don't make it until you order it" is not true!
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple.
- Be consistent.
- Focus on what makes you different.
- Make it timeless.
- Ensure it can stand alone.
- Consider your target market.
- Get input.
GREENVILLE, NORTH CAROLINA – Fast food giant Hardee's in an attempt to capture a wider food audience, has released its latest advertising slogan: “Hardee's: Eat Like You Are Already Dead,” according to reports.
That's because throughout most of the state the restaurant's official name — Applebee's Neighborhood Grill & Bar — is more than just a slogan; Applebee's covers its walls with its marketing mantra.
The new slogan is "Lovin' Beats Hatin," a riff on McD's current slogan of "I'm Lovin' It." But people are calling the new brand phrase "terrible" and "piss-poor." According to The Wall Street Journal, the new slogan will be incorporated into an ad campaign early next year that aims to promote happiness over Internet
Re-crafted with a bakery-style bun inspired by Dave Thomas' original recipe, its unique selling point is multi-pronged to include premium produce, hand-sliced tomatoes, crisp red onions, and crinkle-cut pickles, and more.
'Eat fresh'Subway updated its main slogan in 2000, leaning further into the idea of being a healthy alternative and aligning the brand with growing customer interest in transparency and quality ingredients. Most terms that speak to the quality and health of food can also be applied to audience data.
Wendy's was named after a real redheaded girl who wore pigtails. Here's how the fast-food chain got its name. Wendy's was founded by Dave Thomas in Columbus, Ohio, in 1969. He named the chain after his daughter, Melinda "Wendy" Thomas.
Where was the first Wendy's?
Columbus, Ohio, United States
The Canadian doughnut and coffee juggernaut, whose U.S. headquarters are in Dublin, has agreed to be sold to Burger King for $11 billion. In 2006, Wendy's spun off Tim Hortons after 11 years of ownership, in a deal that valued the company at $4.7 billion.
